Keyword Classification

Why should you classify your keywords

The anchor text type plays an important role in how we calculate the risk of your links. That's the reason why we want you to classify your keywords. Certain rules in our algorithm will only activate after you classify at least 80% of your keywords.

If you want to look at accurate DTOXRISK data, you need to classify your keywords and then Recalculate the risk of your links. We don't recommend disavowing any links before you classify at least 80% of your anchor texts and re-process your Link Detox (DTOX) report.

You can categorize the keywords into:

  • Money Keywords 
    These are the keywords that people want to rank for. It usually is a keyword that is popular and often searched for.

  • Brand Keywords 
    These keywords contain something that can be associated with you or your company. That can be a certain product, service or the company name/domain name itself. Links are always Brand Keywords. We do that automatically for you.

  • Compound Keywords 
    Compound keywords are keywords that are partly “Brand”, partly “Money” keyword.

  • Other Keywords 
    All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.

You can display the already classified keywords and change the categorization of the keywords as you wish. Keywords can be classified and then changes can be updated in a batch.

Automatic Keyword Classification

You can either set up the Automatic Keyword Classification right when you start a new Link Detox (DTOX) report or you can add all the domains that you would like to automatically analyze keywords for in your LRT account “Settings”

Setting up the Automatic Keyword Classification for any domain in the account “Settings”

a. Go to settings in your LinkResearchTools (LRT) account

b. Click on the new “Auto Keyword Classification” button

c. Add the domain you need to classify keywords for.

d. Write down all the brand keywords you can think of for that domain. You can include URLs, the name of the owner and different variations of the brand name.

e. Write down all the money keywords you can think of. These are the keywords that you want to rank for. For example, is an insurance company. Insurance, auto insurance, life insurance, etc. are money keywords for the domain.

f. Put together a list of the other keywords that don’t belong in the money or brand category and have no association with you or your company.

You only need to do this once for each domain and the time you put into it is worth it. You get accurate DTOXRISK data in exchange, and therefore you can do a much better link audit job.


Go to your LinkResearchTools Dashboard and start a new Link Detox (DTOX) report and do the following:

a. Type in your domain and then click on the “Set up Automatic Keyword Classification” button.

b. Enter your Automatic classification settings, following the same rules as above.

Running the Automatic Keyword Classification inside a report

When you open an old report or a report that doesn’t have at least 80% of the keywords already classified, you will see a notification, asking you to either do a Manual Keyword Classification or start an Automatic Keyword Classification.

Click on the “Automatic Keyword Classification” button, check your keyword lists again, and then click “Save and start”. This will take you to the keyword classification table and it will automatically start classifying your keywords, based on the rules you defined in the settings.

When you’re inside the Keyword Classification view in Link Detox, click on “Run Auto Keyword Classification.” This will apply the rules you defined before to your existing anchor texts.

It will only take a minute or so and you will see what percentage of keywords we managed to classify, based on the Brand, Money and Other keywords that you introduced for your domain in the previous steps.

Make sure that when the Auto Keyword Classification is completed you have more than 80% of your keywords marked as classified. If it’s less, you can check the anchor texts by count and either add more rules (brand, money, and other keywords) to the “Auto Keyword Classification” or classify more links manually. We recommend using the Automatic Keyword Classification. This will save you time in the future as well.

Have a quick look at the automatically classified anchor texts

Make sure that you are happy with the results of the keyword classification. Maybe you added a money keyword in the Brand field by mistake. No problem, you can always go back and change the classification in the keyword classification table.

Recalculate DTOXRISK to see the correct score

As mentioned before, the keyword classification is very important if you want to get the correct DTOXRISK estimation for your backlinks. You need the DTOXRISK score to be as precise as possible so that you don’t end up disavowing good links or not disavowing the ones that could be dangerous for your backlink profile. That’s why we decided to hide the DTOXRISK score every time you make changes to the keyword classification, disavow value or link rating actions in your Link Detox reports.

It’s especially important that after you do the keyword classification, you click on the “Recalculate DTOXRISK” button that you see inside your report instead of the DTOXRISK score.

This is the only way that we can allocate a correct DTOXRISK value to each of your links.

You should never start doing the link audit work if you don’t classify at least 80% of your keywords and then Recalculate the DTOXRISK.

After we recalculate the DTOXRISK, you will see the DTOXRISK value again. Only this DTOXRISK value is reliable. Anything else is you saw before was wrong.

This does not cost you any additional credits.