Link Detox® (DTOX)

Protect Your Site From Google Penalties

Recover and protect your site from Google Penalties by cleaning up your backlink profile.

The Link Detox® (DTOX) tool analyzes all links of your website and classifies them automatically with the help of the DTOXRISK® score. The analysis is based on a variety of SEO metrics, certain problematic contexts and our self-learning data-driven Link Detox Genesis algorithm. DTOX will offer you recommendations for all your potentially harmful links. Furthermore, the Link Detox® Risk (DTOXRISK®) metric helps you with your Link Risk Management and provides data for safe search engine optimization.

Benefits of Link Detox® (DTOX)

Benefits of Link Detox® (DTOX)

  • Remove a manual Google Penalty
    If your site has received a Manual Action in Google Search Console, you can use Link Detox® to identify all the bad links and create a disavow file. The disavow file is then uploaded to Google Search Console.

    You can also use the PitchBox integration to automatically reach out to webmasters and ask for links to be removed. Even if they don’t respond favorably, you will have an e-mail log that you can include in your Reconsideration Request which shows the ‘considerable effort’ that Google requests. The effect of the disavow file can be made to happen faster by using Link Detox Boost (BOOST).

    It is possible that in the period between sending the Reconsideration Request and getting a reply from Google more links may be found and Google may object to these. By setting up a Link Alert (LA) you will be notified of any new links and will be able to deal with them accordingly.

  • Remove an algorithmic Google Penalty
    If your site is not ranking properly it may have an unnatural backlink profile which is triggering the Google Penguin filter. This can be checked with Link Detox® (DTOX). A disavow file can be produced and uploaded to Google Search Console. The effect of the disavow file can be made to happen faster by using Link Detox Boost (BOOST).

Link Detox® (DTOX) Features

  • Link Detox® (DTOX) allows you to maintain the backlink profile of your site, keeping it safe from penalties. 
  • The calculation of  the Link Detox Risk DTOXRISK® allows you to see the links that could be harmful to your site.
  • You can also see the Domain-wide Link Detox Risk (Domain DTOXRISK®) of your entire site. 
  • To get harmful links removed, you can use the integrated webmaster outreach function. 
  • Advanced Google Disavow integration allows you to upload your current disavow file so these links can be taken into account. 
  • Harmful or suspect links can easily be added to a disavow file which can be exported directly to the Google Disavow Links Tool.

Starting a Link Detox® (DTOX) Report

Start your DTOX Report – from the “Reports” dashboard. You will need to provide the following information:

1. Enter the domain you wish to analyze

2. Include archived links

3. Consider the benefits of connecting your LRT account to your Google Search Console account.

4. In the past, it was necessary to tick the box by agreeing to analyze both, domain and sub-domain by consuming 2 credits. We automatically analyze both domains for you with only 1 credit.

5. Choose the links you would you like to analyze

Eco Mode Audit

Link Detox Eco mode is a more economical, yet complete audit approach to the 100% backlink profile audit that we promoted and enforced in our product for half a year. And the best part about it - it comes at not extra cost and is available to all LRT users.

It will include all current links. This will help audit domains on a regular basis.

We offered this option as a result of customers' demand, to make link audits more affordable and Link Detox accessible to everyone. So, if you have one or many of those domains with a large amount of backlinks, now with the Eco Mode (archive links excluded), the cost will be much smaller depending on the domain you want to analyze.

How does it work?

To understand the cost better, you can estimate it yourself.
You can either use the available widget in our Plans and Prices, to see the estimated number of backlinks for a domain, with and without archived links included.

Or, whenever you try to start a Link Detox report in your existing account, you will get the estimation of links we find when you include or exclude the archived links from the analysis.
If the domain fits into the existing plan without archived links, you will not see a warning and will be able to start a report as usual.

To analyze all archived links as well, check the box. 

Instead of running Link Detox® (DTOX) on the entire domain, you have the option to run it on a page and sub-folder basis. 

A page is any page on your website; this could be the homepage, a landing page, a product page, a category page or even your contact page.

Why would you want to analyze a single page?

Analyzing a single page will give extra precise calculations of DTOXRISK® and more detailed data. Some use cases of single page Link Detox® (DTOX) analysis are:

  • High-value landing pages: high-value landing pages deserve special attention. Enough said.
  • Homepage: many websites have most of their links point to their homepage. This makes a separate analysis worthwhile.
  • Our tools have the option to launch extra tools to dig deeper into a single link. You can find the DTOXRISK®and other metrics for the exact page that your link is on.

A sub-folder is a section of the main domain, it looks like this:
Sub-folders are used to separate site content into different categories. 

Why would you want to only analyze a sub-folder?

Analyzing a single sub-folder will give extra precise calculations of DTOXRISK® and more detailed data. Analyzing a sub-folder will help in these cases:

  • UGC: monitor sub-folders that contain User Generated Content (UGC), as they can contain spammy comments or posts.
  • E-commerce: if you run a typical e-commerce operation with sub-folders for different categories, e.g. babywear or toys. You can now analyze and assess individual categories for their own DTOXRISK®. 
  • Travel: similar to e-commerce, travel sites are often partitioned by countries, regions, and cities. You can now perform separate and individual Link Detox Risk analyses for specific high-margin regions.
  • Blog vs. product: if you run a product news blog on your product site such as our /news/ directory and product descriptions in /tools/, we recommend a separate risk assessment of the blog. 

Set up Automatic Keyword Classification

You should set up the Automatic Keyword Classification when you start a Link Detox® (DTOX) report. This will help Link Detox® (DTOX) to estimate the DTOXRISK® accurately. Using Automatic Keyword Classification means that you can avoid manual classification once the report has finished.

All you need to do is click on the “Set up Automatic Keyword Classification” button and fill in the “Brand Keywords,”  “Money Keywords” and “Other Keywords”. In this case for EduBirdie :

In this mode, you can choose if you want to have the NOFOLLOW links evaluated in your results or not. Depending on your option the Domain DTOXRISK® score will change.

Theme of the Domain

You have the possibility to select the theme associated with the websites niche. This makes your reports more accurate. This feature interacts with rules such as SUSP5 = Domain Theme.

For example, If the theme is listed as suspicious (Adult, Gambling, High Risk etc.) these rules will not be triggered for adult sites if you select an adult related theme. This makes your reports much more accurate. Rules such as SUSP5 are good for mainstream markets, but we understand that high-risk niches need special handling. This is why we created this theme selection feature. We recommend that you always select the correct theme of your domain to improve the accuracy of your results.

DTOXTUNE® settings

What is DTOXTUNE®?

DTOXTUNE® allows you to identify and target specific Link Detox® (DTOX) rules to tweak the calculation of the DTOXRISK® score. This allows you to create reports in a more targeted and efficient manner, using your opinion and experience. It works like a modifier/ filter that will allow you to adjust which DTOX rules you would like to ignore or adjust the amount of impact a rule has.

Why is DTOXTUNE® helpful?

Every niche on the web is different. From our observations, we are sure that Google uses many different variations of their internal algorithms for each country, language and niche. You can now adapt your Link Detox® (DTOX) analysis to that real world complexity with DTOXTUNE®.

You can now, for example, tweak Link Detox® (DTOX) better for those weird spammy niches in Eastern Europe or adapt it to the different niche segments in high margin industries. You can create DTOXTUNEs in the DTOXTUNE® Dashboard. If you want to apply DTOXTUNEs to older reports, this is possible when you Recalculate your report.

Manual Spam Action

If you have a Google warning message, manual spam action or any example spam links from Google, please provide us with this information right in this section. This information will help you and us to receive better and more accurate results.

Choose the DTOX mode

Choose a suitable DTOX Mode:

  • Link Profile Audit (Classic mode)
    With the Link Profile Audit mode, you can check your existing backlinks. We use 25 backlink sources, but we recommend that you enrich our data with any additional backlinks files you have, such as Google Search Console or any other custom link building reports. We then combine our data sources with your backlink source files and verify and evaluate all links.  This is the mode you should use if you do a regular backlink audit on your link profile. Your links are classified with the help of the DTOXRISK®.
  • Disavow File Audit
    In this mode, you can review the quality of your disavow file. Upload your existing disavow file to Link Detox® (DTOX) and see the DTOXRISK® for your disavowed links. If you notice that good links were disavowed by mistake you can easily undo your decision. Simply create a new, corrected version of your disavow file.
    The disavowed links with simulated DTOXRISK® are shown with a blue highlighted 'G' along with their DTOXRISK® level.
  • Link Opportunity Audit (What-if mode)
    Checks potential backlinks taking your existing backlinks into account. You can upload any file with potential backlinks and Link Detox® (DTOX) will simulate how your Domain DTOXRISK® will be if these potential links are created.

You will be able to filter for these simulated links in the link detail table.

We have created the Link Opportunities Review Tool (LORT) for a quicker way of evaluating potential backlinks. This works in conjunction with an existing Link Detox® (DTOX) report to show you a simulation of DTOXRISK® compared to your existing links.

We do have 25 link sources available, but you should also upload all available backlink files into Link Detox® (DTOX). This way your results will be even more accurate.

Please make sure that you upload the file in the right format. We support the following formats: .GZ, .ZIP and .CSV.
You can find more information about the formats of the files here.

The most common mistakes are:

  • Users uploaded their existing link data from Google Search Console and used DTOX in the Link Opportunity Audit mode. This mode is for simulating “what if you had those links”. When you just want to add more link files, you need to use the Link Profile Audit mode.
  • Users uploaded a file of “linking domains” from Google Search Console, instead of the “linking pages”. You find more information on how to download the correct file here.

We recommend that you download all files and to upload them again into DTOX if you re-run a report or re-start a report because Google Search Console never shows all the links.

Upload Your Disavow or Ignore File

If you already have a disavow file uploaded in the Google Disavow Links Tool you should also upload it here. Similarly, if you want to exclude certain links from the report you should upload a list of files to be ignored. This will ensure a more accurate result. The lists are saved in your Settings and will get taken into account in all backlink analysis tools. This data is, of course, only available for you. You can check these lists and you can change them anytime. We support the Google Disavow format and CSV downloaded from the Google Disavow Links tool.

Disavowed backlinks are included in your report and will be included in the exported disavow file.

Ignored backlinks will not be taken into account in your report and will not be included in the export of your Disavow file.

Advanced Options

Repeat this Report

Once you set up your first Link Detox® (DTOX) report, you may want to schedule a recurring report at least once a week, to keep an eye on the risk of new links.


Every time you run a Link Detox® (DTOX) report we check if the links are still there or not. You have the option to remove the dropped links from your report. We recommend looking at the dropped links and checking if there are some low-risk ones that you could get back.


Report Title

By default the report will be given a title automatically. You can override this here and give it any title you wish.


You can choose to automatically keep the Tags & Ratings for future reports that are recurring or re-run.

Remember Settings

If you wish to remember your settings for subsequent DTOX reports you can do so here:

Click on the “Run Link Detox” button and wait until your report is finished. This may take some time depending on the amount of data. Please note that unlike other tools, we validate all data to validate the existence of each link.

Have you classified at least 80% of your keywords?

When your report is finished, you can do some specific preliminary checks. If more than 80% of your keywords are classified you can continue to Link Rating. If not, you will be prompted to do further Keyword Classification:

If the Automatic Keyword Classification doesn't have all the necessary keyword data to classify 80% or more, you will see a notification in your report. We recommend that you use “Manual Keyword Classification”. Begin by sorting the anchor text by link count and manually classifying the most commonly used anchor text keywords.

Manual Keyword Classification

There are four keyword types in LinkResearchTools:

Money Keywords

These are the keywords that people want to rank for. They are usually keywords that are popular and often searched for.

Brand Keywords

These keywords contain something that can be associated with you or your company. It might be a certain product, service or the company name/domain name itself. URLs are always Brand Keywords; these are automatically classified for you.

Compound Keywords

Compound keywords are keywords that contain “Brand” and “Money” keywords.

Other Keywords

All keywords that don’t fit in the above categories and have no association to you or your company are “other” keywords.

You can classify your anchor text keywords manually, but we do encourage you to use Automatic Keyword Classification.

Review your already classified keywords

Are your keywords classified correctly? If there are mistakes, they can be easily fixed. Enter the most important keywords into the field “Anchor text” or enter your domain and review the classified keywords. To see your already classified keywords make sure that the box “only show already classified keywords” is ticked.

After classifying more keywords you will be prompted to "Recalculate", which you should do.

Link Detox® (DTOX) will now take into account your classification and update the DTOXRISK® for your links.

Rating links Good or Bad is a vital method to train our data-driven organic Link Detox Genesis algorithm.

If you think a link is bad, then rate the link with a Thumbs-Down. If you think a link is good, then rate it with a Thumbs-Up

If you rate all of your links you will receive more accurate results.

Link Rating can be done directly in the Link Details table:

Ask yourself these questions about the links you’re auditing:

  • Is the link on a page that is blacklisted or banned?
  • Does it have a high DTOXRISK®?
  • Is the link on a page that is dangerous?
  • Is the link on a page of a weak domain?
  • Is the link on a domain with a penalty?
  • Is the link on a domain associated with a bad neighborhood?
  • Is the link on a spammy directory?
  • Is the link on a page with a massive amount of outgoing links?
  • Is the link anchor text unnatural or suspicious?
  • Is the link on a domain that is part of a link network?
  • How many linking pages, domains, subdomains, and root domains?
  • Does the Link Velocity Trend metric look natural? (no dramatic rise or drop)?
  • What kind of link is it: redirect, NoFollow, Javascript, Frame?
  • What is the keyword type e.g. "money" or "brand"?

Once you have answered these questions, it will be much easier for you to make a disavow decision. You will know which link is worth keeping and which one you need to disavow.

Rating Good Links and Bad Links in the Link Details table works fine when they are obviously good or bad. Using the Link Detox Screener (SCR) allows you to see the link in context along with the important metrics that will help you decide how beneficial or harmful each link could be. Rating can be done directly from the Link Detox Screener (SCR).

In the Link Detox Screener (SCR) you can also disavow/undisavow links and also tag the links.

There is a full tutorial about the Link Detox Screener (SCR) here.

After rating links you will be prompted to "Recalculate".

Interpretation of the Results

The Link Detox® (DTOX) tool analyzes all your backlinks to your website and classifies them automatically into backlinks with a DTOXRISK® score. The user interface is easy to handle and helps you to discover all malicious links to your site. 

Report Information

The Report information section, shows;

1. Which project the report belongs to on which date it was created, which date the crawling has started and which date the report was last reprocessed.

2. The backlink sources used: Domain Backlinks is our data source and Custom Backlink source is your file (or more files)

3. Removed dropped Links

4. How many backlinks found and how many credits needed for the report

5. Which Link Detox mode was used and if NOFOLLOW Links evaluation mode

6. Here you can also Re-run the report. This means that the report will be started again with the same setting. Please note that a re-run of a report costs credits. You can also export your results as .TXT (Google Disavow Links), .CSV, .XLSX and .PDF (not all formats are available in all plans).

This note informs you how many links have been deleted due to site-wide, deleted and duplicate links. Our Site-wide Links-Filter is a filter that removes huge numbers of links from a certain domain to now skew results.

This means when you have a site-wide link on a domain, for instance, 1000 sub-pages from the same domain and the site-wide links filter is set to 5 (automatically), then 995 pages will not be shown in the report.

This reduction in links is your advantage as you see a more realistic picture of your backlink profile, but in tools, like QBL and BLP this filter can be disabled (at the cost of longer processing and sometimes heavily skewed statistics). In Link Detox® (DTOX) the site-wide filter cannot be disabled, as it would hurt some of the detox rules, but you can deactivate the "Delete Dropped Links" function.

In Link Detox® (DTOX), this function is activated by default because it is important for the Link Detox® (DTOX) rules.

Domain Stats

The main domain stats, showing: LRT Power*TrustTM, LRT PowerTM, LRT TrustTM and the number of the referring Root-Domains.


This chart shows you your Domain-wide Link Detox Risk (Domain DTOXRISK®). Here you can also see the percentage of keywords that have already been classified and which domains have been analyzed.

If you have classified more keywords or did any other changes in your report, you will be prompted to "Recalculate DTOXRISK®".

Anchor Text

The pie chart shows you the absolute numbers of your anchor texts. Next to it on the right side, you can see the absolute and relative number of the most frequent anchor texts your backlinks have.

If you click on one of these, the link detail table will automatically be filtered for this anchor text. You have the option to find out which anchor text have the highest DTOXRISK® by checking the keyword cloud “anchor text by DTOXRISK®”.

If you see a red anchor text this means that you should check these links in more detail. Green means that there is not a high risk. The bigger the anchor text in the cloud is the more backlinks of this anchor text exist. With a click on an anchor text the data table gets filtered for this specific keyword. Please be aware of the keywords which might harm you.

You can choose between anchor texts:

  • by count
  • by Power*Trust
  • by Power
  • by Trust


DTOXRISK® is the numeric result of the calculation of the software. This numeric result is sometimes labeled with verbal interpretations like High DTOXRISK®, Low DTOXRISK®.

The labels given to links and websites, such as “High DTOXRISK®” are merely instructive and introduced for the sake of usability of the program and not to be taken literally.

If you process a Link Detox® (DTOX) report for a domain, we calculate the DTOXRISK® score for every link. From this calculation and weighting of various rules for the links, their domains, and their neighborhood we derive additional technical criteria. Most of these technical criteria are shown in the application for each link.

The higher the DTOXRISK® score is, the more of our automated rules have been triggered. This could signal a potential risk of that specific link for your overall link profile. Our opinion and estimation based on this calculation are that links with high DTOXRISK® score pose a higher risk for your Google rankings than those with a lower DTOXRISK® score.

To find a full explanation of the rule definitions, go to  

Detox Rules Breakdown

See which Link Detox® (DTOX) rules have been applied to your backlink profile. If you click on one of these, the link detail table will automatically be filtered. For example, if you click on "SUSP1", the link detail table will show you all your links that have the rule SUSP1. At the top, you can export all Detox Rules Breakdown values to a .CSV or .XLSX file. In this download, you will receive all numbers including the ones which are not shown in the chart. Conveniently, you can see next to it the explanation and when you click on it, the link detail table filters according to the Rule.

To find a full explanation of the rule definitions, go to 


In this report summary, you can see the distribution of Link DTOXRISK® in the Link Profile. The list of the found links and how many links expressed in percent and total numbers have a high, average and low DTOXRISK®. You can also see how many backlinks were reported as ignored or as disavowed. Click on “Show me these links“, so that the link detail table filters these links for you right away.

Filter Slices

Filter slices are predefined filters that allow you with just one click to filter the link detail table. With these filters, you can quickly filter your report. We have the following predefined filter slices for you:

  • without ignored & disavowed links (requires a disavow file)
  • only ignored & disavowed links (requires a disavow file)
  • without No-Follow links
  • Unverified links only
  • Verified links only

 If you click one of these slices your link detail table will automatically be filtered depending on the filter slice options and settings. The Domain DTOXRISK® will change depending on the filter slice that you activate. You can create your own filter slice if you filter the link detail table by your desired metrics and setting and save the filter.

Recalculate Link Detox® (DTOX) Rules

After classifying 80% of the keywords, it is necessary to recalculate the DTOX rules. By clicking "Recalculate", all rules and the DTOXRISK® will be recalculated. This process does not cost any credits.

This button ONLY becomes active (green) if any changes (like keyword classifying, link rating or disavowing) have been made in the report. If you did not make any changes to report, then there is nothing to re-calculate.

In this step, your ratings get taken into account for the calculation. You will receive more precise results and give us a feedback at the same time, which helps us to train Link Detox Genesis®.

The chart contains the following columns in the “Default settings”:

  • Idx:
    This is the Google indexability of the page where the link is and also the follow status of the link. You can see what each icon means when you hover over. Ideally you are looking for the green IF icon, meaning that the page is indexable by all bots and the link is DoFollow
  • From URL:
    This is the URL where a backlink to your domain is.
  • Anchor Text:
    The anchor text is the clickable text of a link.
  • Class:
    This column shows you the keyword category as it was classified in the keyword classification; brand, money, compound etc.
  • Rate Link:
    Here you can rate every link with the Thumbs up/down rating system, regardless of DTOX's evaluation. This function will help us to improve DTOX.
  • DTOXRISK®:  
    Here you can see the level of the Domain DTOXRISK®. When you move the cursor over the results, you can see which rule has been triggered. Multiple-Risk-Recognition makes it possible for you to see when more than one rule has been triggered.
  • Rule:  
    Here you can see the strongest Link Detox® (DTOX) rule that was triggered. If multiple rules were triggered there will be a number displayed in brackets to the right. Clicking this will show you all rules that were triggered for this link
  • Power*Trust:
    Here you can check the quality of a page or a domain based on its LRT Power*Trust score.
  • Link Velocity Trends:
    Here you can see the average link growth of a domain.
  • Sitewide Links:  
    Here you can see the total number of your site-wide links on the corresponding domain.
  • Disavow:
    If you want to add a link to the exported disavow file, you have to tick the box next to it in this column and decide if you want to export the page, domain or root domain:
  • Tags:
    With this feature, you can create comments and marks to organize your workflow in a more efficient matter. You can also filter by tags.
  • BLdom:
    This is the number of backlinks to a domain
  • Power Trust Dom
    This the LRT Power*Trust of the domain. This is a useful metric to show authority domains v useless domains
  • DomAge
    This is based on the date when the domain was first registered
  • Email:
    You can find the e-mail addresses of the webmaster and the owner of the domain in the e-mail column. In this way, you can easily contact them right from the tool.

Of course, you can hide these columns in the table or add other metrics.

Disavowing Links

Contacting webmasters for link removal is often unsuccessful. More often than not you will get no response at all. Thanks to the Google Disavow Links Tool you can easily “disavow” any links that are harmful to your website using your Google Search Console Account.

As well as using the Google Disavow Links Tool, we do recommend using the Webmaster Outreach function to remove the links entirely from the Internet by contacting the webmaster. If this is done, these links do no longer show up in other search engines. Please note that we generally use well-known spam link rules and a self-learning algorithm to identify bad links, but those are automatically categorized and can, in some cases, may make a wrong diagnosis. Therefore you should make sure that you check all the links again that you want to be ignored by Google in order to avoid negative consequences on your rankings.

For including pages/domains/root domains in the Google Disavow Links export file you will need to tick the box in the "Disavow" column in the table. You can even choose if you want to disavow the page or domain. Every ticked page/domain/root domain will be included in the export as displayed.

You can disavow individual links on page, domain or root domain level directly from the Link Detail Table.

Be very careful when you mark specific links for disavow, especially when you use the "Domain" or "Root Domain" disavow option. Double check and make sure that you don't want Google to take into consideration any links from the website you disavow.

As an extra measure of precaution, we don't allow you to disawow websites such as or on a root-domain level.

You can also filter the backlinks in the link detail table that you wish to disavow. Then use the "select all URLs" function.

Another option is to use the bulk actions feature. This is selected via the link at the bottom of the Link Detail table. In the bulk actions you can choose if you want to disavow, undisavow, rate, add or remove tags for all filtered URLs in the table. This way you can disavow a lot of links really fast:

In order to create a Google Disavow file, you need to use the “Export Google Disavow file” function. The data will be downloaded in a correct format and can directly be uploaded into the Google Search Console. The format is designed for the Google Disavow tool. Some text editors cannot display them correctly. Please do not open the file in the Notepad as this will not be formatted correctly

Speed up the link audit with the Link Detox Screener (SCR)

The Link Detox Screener is an extra tool inside of Link Detox® (DTOX), which you can use to speed up the Link Audit/Disavow process. It's a browser inside your LinkResearchTools report, which allows you to look at millions of websites right from your report and judge the quality of each page based on the metrics that we provide.

Please find a detailed manual here.

Disavow Comments

With the “Add a comment to the Disavow file” feature in the Disavow column, you can add a comment to your disavow file.


The tag function allows you to add personal notes. Have you contacted the webmaster yet? Have you received an answer? Would you like to check this link at a later date? In order to add a note, simply type in the row and hit enter. You can also add multiple tags, and filter by tags, of course. If you check mark the boxes on the left side, you can tag more than one link at once.

Group by Domain

There is a feature that can categorize domains so that you can find backlinks from the same domain more easily.

You can disable this feature anytime.

Outreach to Webmasters with the PitchBox Integration

If your site has been manually or algorithmically penalized, Google expects you to contact the sources of those bad links to remove them. For this reason, there is the option to connect your account with PitchBox. PitchBox supports you in outreaching webmasters for link removal, link building, contacting journalists etc. PitchBox sends out personalized emails to your opportunities. They find the mail contacts for you, you can change the frequency of mailing and you can review the emails before they get sent out.

Here are a couple of interesting use cases how PitchBox & LRT will help you:

1. Reach out to get risky links removed from Link Detox® (DTOX)

2. Reach out to sites that link to your competitors with LinkResearchTools® Backlink Profiler (BLP)

3. Reach out to convert mentions into links

4. Reach out to reclaim deleted links

5. Reach out to have link anchor texts changed

6. Reach out to have destination URLs of links changed

7. Reach out to have your other sites linked too

8. Reach out for broken link building

9. Reach out to have your name/ brand spelling fixed or linked

Creating a PitchBox Account

If you already have a PitchBox account, then you can directly enter the PitchBox API Key in your settings. If you don’t have an account yet, then you can easily create one directly in the tool. You only need to enter your name, mail address for sending out the emails and a PitchBox subdomain.

Mail Setup in PitchBox

As soon as you have an account you will have to set up the settings for your email address. Please check out the Account Settings in PitchBox.

You can add a new mail address here. You can also add a couple of mail addresses which is especially useful if you want to outreach in behalf of one of your clients.

Just follow the instructions and add the data for the mail address.

Step 1: Select the URLs

Please select the URLs you want to outreach. You can choose between selected URLs and filtered URLs.

Click on the Outreach button to send all the selected URLs to PitchBox.

Step 2: Set up a project

The next step is to set up a campaign and a project.

Step 3: Disavow

In this step, you can decide if you also want to disavow those selected links. The selected URLs will get changed in the disavow column in the Link Detox® (DTOX) Tool accordingly:

Step 4: Create a Campaign

Your campaign is created in PitchBox automatically. You can always see the status of the opportunity. Do you need to personalize the opportunity or are the emails already sent? When you click on the chart you will get redirected automatically.

Step 5: Personalization Overview

You can personalize now all website opportunities which you have selected in the tool before. You can also find the LRT Power*Trust™ and DTOXRISK® metrics here to get an overview if these websites are potentially harmful or not.

Filter by DTOXRISK® score, select your target, and start with the personalization process:

  • sorting by DTOXRISK®
  • doing a quick review of the LRT Power*Trust™ as double-check
  • selecting all opportunities
  • click “Process Link Detox® Opportunities

Step 6: Personalization

Once you click “Personalization” you start with the actual personalization of the emails which PitchBox is sending out. For example, you can change the “To URL” or the “anchor text”. You can also see which mail addresses PitchBox has found and can exchange the names or the order of contact attempts.

Before you accept the personalization you should also check your template mail in more detail in order to check if some details must be changed. You can change all mail templates under Campaign settings any time.

Step 7: Confirmation

Once you have finished the personalization you will need to confirm the outreach with the green thumbs up button in the overview.

Step 8: Inbox Management

In the Inbox, you will see if you have received any replies. PitchBox will stop mailing the opportunities automatically if you have received a reply.

Step 9: Review and Overview

Once you have sent the URLs to PitchBox you will see this also in the Link Detox outreach column in the link detail table. You will see at the first sight which link is already part of an outreach campaign.

If you go back to your PitchBox campaign, you will always see how many opportunities have been contacted, how many replies you received and how many you have won or lost. You will never lose the overview.

Disavow File Management

When you create a disavow file in Link Detox® (DTOX), it will get saved in your Disavow History in your Settings. You can access the new Disavow History feature in your Settings under “Disavowed Links or Ignored Links.”

Using this disavow file audit log helps you track all those changes, even when they’re later undone or made by a colleague.

You can also see the disavow file history on a link or domain level in the link detail table.

Past Disavow File Download

By clicking the file link for the old disavow file, you can retrieve that original disavow file for audit purposes.

Please note that this is a partial download and will not retrieve your most current disavow file.

Full Disavow File Download

By pressing the green download button, you can always download the full and most current disavow file.

These results are the same as clicking “Export Google Disavow File” in your report.

Removing all Disavow Information

By clicking the red X you can remove all disavowed files and links for a domain from LinkResearchTools and Link Detox® (DTOX). This means any new reports will behave as if no links were disavowed. Please keep in mind though that this change doesn’t affect the actual upload in Google Search Console, so Google might still have a disavow file that you want to remove.

If you have any further questions about Link Detox® (DTOX), visit