Free Trial Guide: Competitive Landscape Analyzer (CLA)

The Competitive Landscape Analyzer (CLA) helps you compare your link profile against the link profiles of your competitors.

Your competitors are all sites ranking above you, not just the companies you know.

By understanding the strengths and weaknesses of your website vs. your competition’s website, you can identify SEO opportunities that others don’t see.

  1. Here you get a primary overview of the entered domains.
  2. Classify your keywords

You need to classify at least 80% of your Keywords

Before you start further analyzing your report, you have to classify at least 80 % of your Keywords. This is to enable four rules (SUSP28, SUSP29, SUSP30, SUSP31)  and to receive a correct calculated report.

We need to know if a Keyword is:

-  Money Keyword

-  Brand Keyword

-  Compound Keyword or

-  Other Keyword.

To make it easy and fast as possible for you to classify your keywords, you can filter by Anchor Text or Domains.

Please reprocess the report afterward. This costs no additional credits.

More about this in the lesson "Keyword classification".

  1. You can switch between the tabs. Each tab shows you a different metric.
  2. The histogram compares backlinks of your website and the backlinks of your competitors with each other depending on the selected metric.
  3. Here you can view the relative numbers of your page and the pages of the competitors. You have the option to switch between “relative numbers” and “absolute numbers”. This can be very helpful if you want to know the exact number of backlinks of your competitor in comparison to your backlinks.

 

The orange bar marks your page. The competitors are divided into:

  • Average of all competitors (Total Average)
  • Average of the top 5 competitors (Top 5 Average)
  • Average of the top 3 competitors (Top 3 Average)

Please note that the subdivision of competitors in groups depends on the number of entered URLs. For example, if you want to compare only two URLs with each other, then this grouping is not carried out.

In the above example, you can see that 5% of backlinks of the page “www.21st.com” have a Power*Trust value of 2, whereas the average of all competitors only has 14% backlinks with an LRT Power*Trust™ value of 2. This is a clear indication that “www.21st.com” does not need more backlinks with Power*Trust 2. The backlink profile of “www.21st.com” should be adjusted to the average of all competitors.

Using the CLA, you can not only compare the values of your backlinks with each other, but you may also find keywords with which you need to catch up. Thus, you have to categorize your keywords beforehand. We recommend categorizing at least 80% of keywords to make a reasonable statement. Then select the tab ‘Keywords’ in the histogram.

In this example, you can see that the page “www.allstate.com” has too many brand links and fewer compound links in comparison to the competition. The “www.allstate.com” page should build links with more money and compound keywords. Moreover, the deep link ratio may provide you with important information on link building. With the deep link ratio, you can find out if your backlinks, or the ratio of your backlinks, is more suitable for start- or sub-pages. Based on the assessment, you can evaluate whether you should build more links to the start page or sub-pages for your niche.

In our example, the “www.21st.com” should build more links to the sub-pages, since it has many more links to the start page and much less deep link than its competitors.

Further down in the report, you can find the link detail table again. The link detail table contains all of your backlinks and the backlinks of your competitors. You can even filter the results as you wish.

In the Free Trail only the Sample Mode is available. In paid Plans you have access to the Full Analysis Mode, with many more Metrics.  With the Sample Mode you can answer the following questions for your link building:

  1. Do you need more follow links or NoFollow links? For this information, select the tab “Link Status“.
  2. How strong are the backlinks of your competitors? How many strong backlinks do you need to keep up with your competitors? To answer these questions, select the tab “Power*Trust”.
  3. For which keywords should you build more links? More/ fewer money keywords? More/ fewer brand keywords? You get the answer under the tab “Keywords”.
  4. In which country does your competition have the most backlinks? You can tell from the tab “CNTRY“.
  5. Do you need to build more links to the homepage or the sub-pages? To find out, simply switch to the tab “Deep link ratio“.
  6. How many domain backlinks do your competitors have? Compare the number of domain backlinks under the tab “Domain backlinks“.
  7. What is the domain popularity of domains of your competitors compared to your domain popularity? Check under “Domain Popularity“.

If the included metric in the Sample Mode is not sufficient and you want to deepen the analysis, you can select other metrics using the Full analysis. With the detail mode, you can select up to 15 metrics, depending on your package.

It is useful to adjust your profile to the link profile of your top SEO competition. You can also consult the following metrics for your link building:

  • Link location: Where did your competitors set the links (in the paragraph, footer, content, sidebar, header, and the like)?
  • Link type: What type of links has your competitors increasingly built (text, image, Redirects, and the like)?
  • Type of the domain: Which theme have the backlinks of your competition? Where do you have to catch up? Should you create only content relevant backlinks?
  • Site Type: On which pages did your competition build links (forums, blogs, Wiki, General, and so on)? Where is a need to catch up? On which pages should you not build more links?
  • Social Signals: Which social network does your competition use?

You can, of course, add further metrics as a default for your link building. Select from our metrics the ones that are the most interesting to you.

Here you find some real life examples how to work with the Competitive Landscape Analyzer: