SERP Research Tool (SERP)

Find the best opportunities to place backlinks on discussion boards, forums, and other publishing platforms.

The SERP Research Tool (SERP) finds new link opportunities for you. Discover new link sources, specify your query by selecting date ranges and page types, and select the strongest results.

Benefits of the SERP

  • Find blogs and forums where you can engage with your audience
    The SERP runs multiple queries against Google, combines the results, removes duplicates and then filters them by their metrics. You can use the SERP Tool to find blogs and forums which would be an ideal place for your links.
     
  • Find brand mentions and reach out
    The SERP allows you to find pages that mention your brand but are not linking to your site. If such pages have a high Power*Trust value, you can reach out to the webmaster and ask to simply transform the mention of your brand into a backlink.
     
  • Transform any combination of a Google search into link prospects
    Any combination of Google searches can also be entered in the SERP tool. This way, you can find link prospects by means of footprints (combination of up to 25 complex Google queries) like countries, certain site types like blogs, or date ranges.

    Example:
    {keyword} “become a contributor” OR “contribute to this site”
    inurl:sponsor inurl:.edu
     
  • Reach out for better links
    You can use the PitchBox integration for a quicker outreach from this tool.

SERP Features

By using SERP Research Tools you can easily find many link options simply by typing in your keyword. You can search Google results for up to 20 keywords at the same time. Also, LRT supports every Google search engine, language, country, and industry. The results are then compressed and the duplicates are removed. With the help of SEO metrics, you can filter the best sources from the given links.

Starting a SERP Report

Start a SERP Report from the Start Report dashboard.

1. Enter the domain for which you would like to find link options.

2. Enter the keywords for which you would like to search pages. For detailed functions and settings, you can manually set the parameters in the search engine. For instance, if you wish to find a forum in a certain industry, you have to add “inurl:” to your search.

3. You can choose if you wish to find only certain websites, e.g. forums, and you can select the date. We recommend that you limit your search to, for instance, forums that are not older than 1 year.

4. Be careful to select the right search engine, language, and country, because these parameters modify the results that you get.

5. You can use blacklists (see chapter “Domain Blacklist“) as a filter for your search.

6. Also, you can select the metrics you want to see in a result, e.g. by the origin of the link, Power*Trust, date of the link, and the like.

7. You can choose how many results for each keyword you would like to see. The standard setting is 200 websites.

 8. Press the “Run Report” button and wait for your report to load.

Advanced Options

In the advanced options, you can use the following settings for SERP:

  • Report Title
  • Number of Results
  • Repeat Report

Interpretation of the Results

1. The Report Information shows you the basic information about your report.

2. Do you want to only see links that meet specific filter settings? Use report slices for this purpose.

3. Filter your keywords by rank (in Google), keyword, linked and other metrics.

Save your favorites easily and quickly, so that you can find and use them again at any time.

Rate the found links by giving it thumbs up or thumbs down, which will be globally saved.

Find out whether you already have a link on a website by selecting “linked” from the link detail table. This way you can already exclude websites before you analyze them further. With this function, you can find the results from the websites where you have not placed a link. You can avoid double backlinks which makes work much easier.

In the SERP tool, you also have the option to filter the links by site type.

SERP Tool site type

While selecting your prospects, you can simply mark them with a star, which means adding them to favorites. When you finish, you can go to the Favorites section to see all of the prospects you have chosen.

Advanced Google search operators in the SERP tool

There are dozens of others Google search commands you can use in SERP research tool to optimize the results you'll get.

Finding blogs and forums with potential backlinks has never been easier using the SERP Research Tool.  Google search commands in combination with powerful and comprehensive metrics can be very helpful for link prospecting.  Inside the SERP tool, alongside keywords, you can also use complex Google search queries.

Here are some examples of search operators we could use to find guest post link building opportunities for the 21st.com website:

inurl:"submission-guidelines" + "car insurance”

inurl:"write-for-us" + "cars”

car insurance "guest blogger" OR "guest post" OR "guest article" OR "guest column"

car insurance "become a contributor" OR "contribute to this site"

car insurance "write for us" OR "write for me"

car insurance "powered by WordPress"

Here are some examples of search operators we could use to find mentions of the 21st.com website:

"auto insurance" OR "autoinsurance" -21st.com*

"21st" "insurance information" -21st.com

"21st" "auto insurance tips" -21st.com

"21st" "car insurance" -21st.com

"21st" "get an auto  insurance" -21st.com

"21st" "safe driver discounts" -21st.com

* -21st.com excludes our domain from this search.

Advanced Google Search Operators in LinkResearchTools