Basic SEO Stats

Basic SEO Stats are the most important basic metrics. From the number of links to the page and domain, linking root domains (domain popularity), the theme of the page, the technical nature of a page, as well as the LRT Power™ and LRT Trust™ metrics, the most important SEO metrics are delivered in this package. Power indicates the strength of a page with the number and strength of the links and Trust displays the implicit trust of the page in Google search results – it works similar to the system of the Trust Rank Patent.

BL The number of backlinks to a page, e.g. links to de.wikipedia.org/ article.
BLdom The number of backlinks to the entire domain, e.g. links to en.wikipedia.org.
DomPop The number of linking domains to the entire domain (or domain popularity of the domain).
Theme The theme of a page (e.g. “Computers/ Internet”). A page can be allocated to more than one theme (e.g. “Newsgroups/ Forums, Computers/ Internet, Blog/ Travel). Depending on your niche, there are naturally themes that should be avoided in your backlink profile, such as malware, pornography, and the like.
SiteType The technical type of a page (e.g. “Blog”, “CMS” or “Social Network”).
Power Indicates the strength of a page with the number and strength of the links. The scale ranges from 1-10.
Trust Indicates the implicit trust of a page in the Google search results – a system that works similar to the Trust Rank Patent. The scale ranges from 1-10.
Power*Trust Allows the assessment of the quality of a link. We strongly recommend for this particular metric to be used for the assessment of links because you can assess whether your links come from spam pages or from high-quality networks. You can delete some weak links and, thereby, influence your rankings. The scale ranges from 1-100.

Trust & Power

Power and Trust metrics for domain and top-domain(root-domain). Select this package to compare all Trust & Power metrics with each other in order to get the full picture of the quality of your backlinks.

Power*Trust dom Determines the quality of the domain with the strength and trustworthiness of the links.
Power*Trust topdom Determines the quality of the top-domain (root-domain) with the strength and trustworthiness of the links.
Power-dom Indicates the strength of the domain.
Trust-dom Indicates the implicit trust of the domain.
Power-topdom Indicates the strength of a top-domain (root-domain).
Trust-topdom Indicates the implicit trust of the top-domain (root-domain).

LRT Power*Trust

The LRT Power™ and LRT Trust™ metrics help you evaluate the quality and trustworthiness of every incoming link and provides you additionally with the ability to assess the strength and trustworthiness of your links in LinkResearchTools.


Power*Trust = 0 – good or bad?

Power*Trust = 0, for example, can mean (illustrated on our updated Power*Trust matrix):

  • Power=0 but Trust=10 – this is an example of an extremely “High Potential” link that you might have missed in the past. Add some extra link power to this linking page and you grow it from “High Potential” into an “Awesome Superstar” (1 -> 2)
  • Power=10 but Trust=0 – this is an example of a very strong link (3) that has no Trust. Nitrous Oxide could help you get a ranking boost short-term, but it could land you in Google Penguin jail if you overdo.
  • Power=0 and Trust=0 – of course, this could be a completely worthless link as well – as many probably thought about a P*T = 0 in the past. Those links are not worth much and would take a LOT of effort to improve.


Power*Trust = 6 – good or bad?

  • Power=1 but Trust= 6 – another example of a “High Potential” (5) link you could improve to an “Awesome Superstar” (6) by giving it more power.
  • Power=3 but Trust=2 – an example of a rather weak link (7) that at least has some inherent trust. A Power=2 and Trust=3 would be preferred by most SEOs and webmasters, though. At any rate, developing a link from this position into the desirable segment of “Awesome Superstar” links looks like a lot of hard work, and is it even possible?
  • Power=6 but Trust=1 – still a P*T=6, this is an example of a pretty strong link with low trust (8). If you would try to power this link more – as you would do in the example (6 -> 7) then you could get in deep Google Penalty trouble.