Structure of this manual

Examples

In order to present the tools and their corresponding functions in an understandable and simple way, we are using the following URLs as examples to perform the analysis: 

Main domain (“our domain”): www.21st.com

“Competitors”:

www.esurance.com

www.progressive.com

www.geico.com

www.statefarm.com

www.nationwide.com

www.thegeneral.com

www.allstate.com

www.safeauto.com

www.libertymutual.com

www.safeco.com

For this example, the keywords “car insurance”, “21st century” and www.21st.com were used.